This is research that I have conducted about my target audience. It describes the social status, psycho-graphics, age, gender and tendencies/identity/ This will help me when creating my products as I have to constantly remember who will be either watching the video, being influenced by the advert or buying the digipak. The target audience needs to be consulted and referred to/remembered throughout this project as to make my coursework as realistic as possible, I need to act as if I am creating these products for a client who want to promote themselves to this particular audience and influence them to buy albums, tour tickets etc.
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