Audience Research

This is research that I have conducted about my target audience. It describes the social status, psycho-graphics, age, gender and tendencies/identity/ This will help me when creating my products as I have to constantly remember who will be either watching the video, being influenced by the advert or buying the digipak. The target audience needs to be consulted and referred to/remembered throughout this project as to make my coursework as realistic as possible, I need to act as if I am creating these products for a client who want to promote themselves to this particular audience and influence them to buy albums, tour tickets etc.

Production Log - Reflecting on the completion of all research tasks

It is nearing the end of the Summer Holidays and I have finally finished all of my research posts, which I am quite relieved about.
In the video I talk about the progress that I have made so far as well as my next steps that need to be taken in order to start filming and creating the products such as the video itself and the Poster/Digipak.

Production Log - Reflecting on Research tasks completed during the summer

Throughout the Summer Holidays I have been gradually completing the research tasks in order to ensure that I leave as much time as possible to record and edit my music video.

The research tasks have taught me about the music industry and how music videos are made, as well as how they first came about and their true purpose.

All of this information gives me background knowledge on music videos which will help me when creating my own as I will know which conventions to stick to and also the ones that I should challenge in order to make my video unique and entertaining as well as fit for purpose.

Location Release

As I was filming part of my music video in an internal location, I asked the supervisor of the Recital Room in Haydon School to sign a Film Location Release Contract to ensure that they are happy with me using the location as part of my A2 Media Studies coursework.

Props & Costume

This is a presentation about the Props and Costumes that will be used for my music video. I will use this post when gathering every that I will need to take on location to ensure that I do not forget anything.

Props and Costume

Editing Software

Software

Shot List

Thousand Years Shot List

Moodboard

Moodboard from Neha Raithatha on Vimeo.

Similar Products

This video shows research that I carried out on similar products. This includes music videos that have something in common with my own idea such as the theme, narrative or genre. I have decided to analyse 2 different music videos. The first is a narrative video where a girl walks through the woods and comes across many superstitions and fairy-tale motifs throughout the narrative, which is similar to my protagonist finding the clues through the Rose Garden which trigger her flashbacks of her lover. Additionally , the second is a slow pop music video which is the same type of music as my video. I chose to analyse this to see the type of videos that are made for piano rock/ slow pop songs.

Channels/Festivals

Analysis of previous student work

This is an analysis of a previous student music video that was made a few years ago. By analysing this video I ws able to understand the type of video that I would be able to make and how other students have created theirs. I analysed the camera, editing and mise-en scene of this viedo and believe that it is very realistic and looks professional. What I like in particular is the adaptation of a classic piece of literature (Alice in Wonderland) that has been in corporated as well as the effort that has gone into the props/mise-en/scene. Additionally, the shots have been well thought out in order to reflect the protagonist's confusion and fascination to the audience.

Influences on style

Analysis of an Existing Digipak

Analysis of an Existing Digipak

In this presentation i have analysed Ellie Goulding's digipak for her album 'Lights'. I have spoken about how it conforms or breaks the typical conventions of a Pp genre digipak and the elements that I would use in my own digipak. This digipak seems to conform to the majority of the conventions and I like the continuity of the theme of the album throughout the digipak as well as the booklet of lyrics inside which seems like an 'added bonus' for buyers.

Lyrics Analysis

Equipment

Equipment

In order to create the products for my coursework efficiently, I must understand the equipment that I will need to use. Therefore after conducting this research, I created a power point of the information which I then also converted into a short video using Windows Live Movie Maker. It will also be helpful to refer to this when preparing for question 1a in the exam.

Music Channels

MTV

MTV is a 24-hour general entertainment channel which launched on August 1st 1980 and originally started showing music videos to songs of all genres which was guided by video hosts called VJ's, however it recently started creating its own TV shows and broadening its range of shows from MTV news, to reality and scripted shows such as Catfish, Teen Mom and Jersey/Geordie Shore, all of which are aimed at adolescents and young adults.

http://www.youtube.com/user/MTV
MTV has its own YouTube channel on which it uploads not only music videos but also backstage information and news on the artists.

4 Music
4 Music is a music and entertainment channel in the UK and available on some digital television providers in the republic of island. It is the only channel within the Box Television Network to be branded under Channel 4 and is one of the main music channels in the UK.
The channel replaced The Hits and shows music videos of all genres, usually focusing on videos for sngs that are in the current charts.

The Box
The Box is a music television channel in the UK and Ireland. It is one of many music channels in the UK broadcasting mainly music videos but also showing other industry-related shows such as music news etc.

Viva
VIVA was first aired in December 1993 as a German music television show. Years later, several music labels gathered together and invested in Viva, bringing it to the UK  after becoming frustrated with MTV's power over the music video world.
VIVA has become increasingly popular from its immediate success and exposes all types of artists, giving a promotional base for their music.
In January 2005, MTV finally acquired VIVA after it had tried all efforts to improve its ratings. MTV now opp orates VIVA all across Europe

Research into Existing Music Labels

Research Into Existing Music Labels

Magazine Advert Analysis

This is a video analysing Ellie Goulding's magazine advert/poster for her album 'Halcyon'. I have analysed both posters and identified when each would be used.

Analysing this poster has helped me to identify the key conventions and how these can be either conformed to deterred from them. This will help me when constructing my own magazine advert as I will be able to understand the layout and the information that needs to be included as well as how the styling of the poster can create different effects in order to appeal to different audiences.